São Paulo, June 1st, 2021 – Nubank, the world’s largest independent digital bank, named Arturo Nuñez as its Chief Marketing Officer (CMO). In the new position, the executive will run the brand’s global efforts (which are currently focused in Brazil, Mexico and Colombia). Nubank was elected by eCGlobal consulting as one of the 10 most loved in Brazil and the most loved brand in the country in the “digital banks”category.
The executive joins giant Nubank following its brand repositioning, which reflects the company’s maturity. In eight years of history, Nubank consolidated itself as the largest independent digital bank in the world, with almost 40 million clients.
The company also developed a broad product portfolio, offering not just the credit card, but a digital account, personal loans, life insurance. Solutions for entrepreneurs and small businesses, and investments, besides having operations in three countries.
The Nubank’s marketing purple (r)evolution
Nuñez embarks the purple revolution with the challenge to strengthen even further the relationship between Nubank and its customers. He brings his experience in sports and lifestyle working for brands like Nike and NBA, as well as a tech repertoire, as marketing director for Apple Latin America. More recently, he founded AIE Creative, a company dedicated to creating cultural connections between brands and consumers.
For now, Nuñez will be based in Miami, where he lives. With a degree in Economics and Business Administration at Florida A&M University, the executive is fluent in English, Spanish and Portuguese.
“Nubank’s success and trajectory have been impressive. It is an honor for me to take on this challenge and help elevate the concept of digital banking to a whole new level”, said Nuñez.
The executive’s arrival happens a few weeks after Matt Swann was hired as the new Chief Technology Officer, who joined the company in May this year. Nubank has gathered a global and super qualified team of executives.
Besides Swann and Nuñez, the company’s body of directors includes:
- Renee Mauldin, as Chief People Officer, with experiences at Google, Twitter and Uber;
- Yousseff Lahrech, Chief Operating Officer, an MIT engineer;
- Jag Duggal, Chief Product Officer, former Google and Facebook;
- Henrique Guilherme Lago, Chief Financial Officer, who worked for companies like Credit Suisse, McKinsey and Advent global fund;
- Vitor Olivier, VP of Operations, an economist and computing engineer with a degree by Duke University;
- besides David Vélez and Cristina Junqueira, founder and cofounder of the digital bank.
In 2013, Nubank was founded to free people from a bureaucratic, slow and inefficient financial system. Since then, through innovative technology and outstanding customer service, the company has been redefining people’s relationship with money across Latin America.
With operations in Brazil, Mexico and Colombia, Nubank is today the world’s largest independent digital bank, reinventing over 38 million customers’ financial lives.
This was achieved by offering a no-fee credit card, entirely managed by a mobile app and currently used by about 23 million people. Also, a digital account, free of taxes, held by about 35 million Brazilians.
Besides, Nubank offers transparent and hassle-free personal loans, a benefits program with points that don’t expire, a business account tailored for SMBs, and life insurance. In 2020, Nubank acquired digital broker Easynvest and became the leader in self-directed digital investments in Brazil.
Throughout the years, Nubank raised over US$1.2 billion with some of the best-known growth and technology investors in the world, such as Sequoia, DST, Tencent, Tiger, Kaszek, Founders Fund, Dragoneer, TCV, Redpoint, Ribbit, GIC, Whale Rock, Invesco and QED.
Nubank was elected by TIME as one of the most influential companies in the world and by Forbes magazine as the best bank in Brazil — and one of the best in the world — for three years in a row, 2019, 2020, and 2021. Fast Company magazine named Nubank the most innovative company in Latin America and as the most valuable challenger bank by CBInsights.
Today, Nubank is a global company, with offices in São Paulo (Brazil), Mexico City (Mexico), Buenos Aires (Argentina), Bogotá (Colombia), Durham (United States) and Berlin (Germany). It was founded in 2013 in Sao Paulo, by Colombian David Vélez, and cofounded by Brazilian Cristina Junqueira and American Edward Wible. For more information, visit www.nubank.com.br.