Isabela Piccinini - Senior Data Scientist at Nubank

Isabela Dellalibera Piccinini is responsible for scaling up the experimentation platform efficiently helping Nubank to provide the best experience for our customers with communication. She has a Bachelor's Degree in Civil Engineering from UFSCar (Federal University of São Carlos). Isabela has extensive experience working with various kinds of data and machine learning models across diverse industries. Before joining Nubank, in 2022, she has worked in companies such as IBM, QUOD, Mckinsey and Fibra Banking. Isa is passionate about traveling and taking landscape pictures as a hobby.

28 Oct 22

A gentle and practical introduction to A/B tests

A mini guide on what are, why to use and how to perform reliable A/B testing experiments