Nubank’s brand new face: get to know our new logo
A slightly different purple, softer curves in our logo and a brand that is more representative of our phase. Get to know how we got here.
I used to be disorganized — a mess, actually — before I discovered the power of a few simple design tricks. My hope in writing this article is that these Product Design hacks, which I learned from the other amazing designers at Nubank, will help you as much as they’ve helped me.
We decided to treat our rituals and calendar as a product. Testing, learning, and iterating with time. So every once in a while we move, delete, create things that suit our moment as a team, and make us more productive and focused.