Design process

A Nu way of guidance: Meet the Nu Brand System

A look into the Nu's BrandBook Tool—the interactive platform of Nubank global brand guidelines, built for a new moment of brand maturity.

22 Jul 21

Designing Nubank Ultravioleta: purple, metalic and premium

Reinventing the premium experience in the credit card industry from Brazil

14 Aug 20

How I redesigned my team’s calendar to be more productive

We decided to treat our rituals and calendar as a product. Testing, learning, and iterating with time. So every once in a while we move, delete, create things that suit our moment as a team, and make us more productive and focused.

20 Jan 20

The Benefits of Writing, especially as a Designer

The look & feel of a certain product has intuitions and discoveries behind. These are my personal reflections about putting ideas on the 'paper'.

08 Jun 18

How we designed Nubank’s Bank Account — Part I

How we arrived to this single digital account that allows people to save, invest and transfer money in real-time

15 Mar 18

How we designed Nubank’s Bank Account — Part II

In Part I, we walked through the process of understanding and defining the problem we were aiming to solve. Here, we are going to dive into how we executed the design based on that vision.

05 Jun 17

Why to choose a fuzzy design process at Nubank?

A few words about co-designing and chaos in a world of numbers in a flat organization