Designing Nubank Ultravioleta: purple, metalic and premium
Reinventing the premium experience in the credit card industry from Brazil
Platformization has been a trend for a while, but how do we do this? How do you go from a product perspective to abstractions on a platform? We want to share with you a real case that we consider one of the greatest challenges taken by Nubank so far!
I used to be disorganized — a mess, actually — before I discovered the power of a few simple design tricks. My hope in writing this article is that these Product Design hacks, which I learned from the other amazing designers at Nubank, will help you as much as they’ve helped me.